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Americans tend to not have enough fish in their diet, let alone the beneficial oils that come with ingesting these slippery creatures. The goal of this campaign was to have viewers realize the benefits of fish oil and how Nature Made fish oil capsules are the right way to approach their deficiency. Scanning in an actual chunk of salmon meat ensured an ultra realistic visual. Creating clipping masks with the salmon texture, in the shape of the brain, eyes, and heart, brought the concept together. I supported the visuals with hand type that looks like fishing wire.