Stereotypes lay everywhere, even in the stars. Each zodiac sign has strong characteristics holding them apart from one another. I aimed to capture the essence of each star sign with an illustration in a humorous manner every viewer can connect with (even if they do not agree).
Nature Made Fish Oil
Americans tend to not have enough fish in their diet, let alone the beneficial oils that come with ingesting these slippery creatures. The goal of this campaign was to have viewers realize the benefits of fish oil and how Nature Made fish oil capsules are the right way to approach their deficiency. Scanning in an actual chunk of salmon meat ensured an ultra realistic visual. Creating clipping masks with the salmon texture, in the shape of the brain, eyes, and heart, brought the concept together. I supported the visuals with hand type that looks like fishing wire.
Olympus Tradeshow Concepts
Solid concepts create sound final products. When interning at Lehigh Mining and Navigation our team worked on new booth concepts for an upcoming event for Olympus. All of these ideas were based off pieces of the camera they produce, especially the lens. Semi circles and circular tunnels create an intriguing space where Olympus can showcase their product simply and effectively.