Hearst: Newsletters

Art Direction
Ad Marketing Design
Newsletters

Hearst: DDUs

Art Direction
Branding
UX/UI
Ad Product Marketing
Social Media

Overview

You’ve probably seen a Declared Data Unit (DDU) on social media without even realizing it. They’re those swipe-up videos that lead into a quick quiz—maybe matching you with a product, sharing some fun info, or sending you to a brand’s site. They could show up on a Hearst brand’s story (like Cosmo, Esquire, Good Housekeeping, etc.) or pop up between your friends’ stories. They were super quick, fun, and a great way to get eyes on a brand.

Working on these was always a good time because I got to play with tons of different brand styles all within the same ad format. I’d start by reading through the copy from our writer and checking out the assets the client sent over. Then I’d swing by the brand’s website to see what kind of colors, fonts, and design vibes they usually went for. From there, I’d start laying things out—making sure everything looked good and felt on-brand, while also thinking about the main goal of the DDU (email signups, clicks, engagement, etc.). Once I had everything in place, I’d do a final check with our writer and the client, and then hand it off to our partner, Jebbit, who made it come alive!