Cepheid

Cepheid is an American global molecular diagnostics company, with offices and collaborators worldwide. Its systems automate traditional nucleic acid tests, which can be used to identify and analyze pathogens and genetic disorders. Cepheid’s GeneXpert® systems and Xpert® tests automate highly complex and time-consuming manual procedures, providing A Better Way for institutions of any size to perform world-class PCR testing. With deeply established brand guidelines and a massive library of elements, Cepheid was a wonderfully challenging client to work on. The work below showcases just a snippet of the hundreds of projects I touched and helped push over the finish line.

Tradeshow Booth Graphics

DE&I Branding

Print Materials

Some “Expand Your Lab” campaign assets

eBlasts